Resume
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Career Experience
Senior Creative Manager
November 2023 - current • Goods iQ
•  Direct the Amazon product detail page content strategy for over 1,500 items, growing profits to $5.6M and exceeding revenue goals by over 200%
•. Oversee cross-functional teams to drive visual storytelling via PDPs and digital marketing campaigns, launching 51+ products across 6 CPG brands and increasing sales by 38%
•. Manage the art direction for internal and external launch videos, entailing storyboards, script creation, pre-production planning, schedule management, and graphic creation
•  Develop engaging marketing copy for product bullets and descriptions, emails, social media captions, video scripts, and sales materials
•  Synchronized with stakeholders to define deliverables and manage deadlines by implementing new product launch work flows and timelines, resulting in a significant improvement in team efficiency and collaboration
•  Strategize, conceptualize, and design multi-part B2B and B2C email automation journeys to increase product registrations, account and SMS sign-ups, sales leads and post-event outreach, and overall business revenue
Creative Manager
December 2021 - November 2023 • Goods iQ
•  Led creative direction for a new sub-brand, shaping visual identity, brand photography, and online presence, securing a $1.2M Walmart store placement and a 38% profit increase
•  Ideated the Bostitch® Office B2B and B2C retail merchandising strategy of 500+ consumer products, resulting in a $1.1M commitment from Staples
•  Streamlined the corporate identity across all aspects of brand touch points, including omnichannel campaigns and various media vehicles, such as advertising, digital, social, e-commerce, and retail, ensuring a cohesive customer experience
•  Supervised a team of creative talent to execute retail packaging, POP displays, digital content, and sales materials for distribution, wholesale, and brick-and-mortar placement
Digital Designer
September 2020 - December 2021 • Goods iQ
•  Owned the optimization efforts to grow digital asset creation by 82% across Amazon, Walmart, Target, Home Depot, and other online marketplaces to accelerate 4x market share and boost incremental revenue to $40M
•  Supported the development of a new hand tool brand by creating a unique brand identity and comprehensive content strategy, achieving 78% growth and $1.6M in sales within the first two years of launching
•  Designed social media graphics to grow followers and engagement by over 250%
•  Orchestrated the internal and external development of 100+ videos and photos to produce content for product detail pages, landing pages, social media, online advertisements, direct-to-consumer emails, OTT advertising, and TV commercials
•  Spearheaded the design of digital seasonal and evergreen marketing initiatives, including emails, social media, landing pages, web banners, online advertisements, and blogs
Graphic Designer
August 2015 - September 2020 • Goods iQ
•  Revitalized the design and user interface for three e-commerce websites, exceeding sales goals by 20% and increasing average monthly visitors by 30K
•  Coordinated external photo production, resulting in a 40% increase of product imagery
•  Championed a variety of print and digital artwork, such as product packaging, retail merchandising displays, sales collateral, magazine advertisements, social media graphics, and trade show materials
Graphic Design Intern
Summer 2014 • Collette Travel
•  Rebranded the company’s premier travel agent incentive program to boost sign-ups and gain awareness
•  Designed editorial layouts to create advertisements and cover designs featured in seasonal travel catalogs and booklet
Expertise
Specialties
•. Amazon (enhanced image carousels, below-the-fold / A+ modules, storefronts)
•  Brand Identity Management
•  Creative Project Management
•  Digital Marketing Campaigns
•  Email Marketing (CTA and subject line copy, mobile responsive design, template creation)
•  Omnichannel Brand Experience
•  Retail Merchandising (POG layout strategy, POS and POP displays)
•  Team Mentoring
Tools
•  Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom)
•  Adobe Acrobat
•  Adobe Magento (Page Builder)
•  Asana
•  Box File Management
•  Mailchimp
•  Microsoft Office Suite
•  Salesforce Marketing Cloud
•  Salsify PXM
Education
Bachelor of Fine Art: Visual Communication Design
Minor: Communication (Advertising)
Hartford Art School, University of Hartford • 2015 • Summa Cum Laude
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