Count with Confidence!
LockerMate by Bostitch puts another fun twist on ordinary classroom products. Forget ordinary rulers and embrace MeasureMate, a multi-functional, new-to-the-market math tool! Featuring metric and imperial measurements, an integer number line, and an equivalent fraction number line, this four-sided ruler is made for core curriculum math concepts through elementary school, middle school, and beyond.
INITIAL CHALLENGE
Build product awareness for a new-to-market product
From naming and copywriting to product carousel imagery, this launch required a full scope of research-based and creative thinking. We emphasized MeasureMate's unique positioning within today's standard ruler assortment, both digitally and in brick and mortar, to fill gaps in retail shelving, boost visibility in the appropriate online categories, and ultimately inspire a need-to-buy mentality for consumers.
EMAIL SUCCESS
High-Performing Engagement
This email series generated 2X more in total revenue than our average DTC email campaigns from the same year! Emails consistently achieved high-click engagement at scale (~78K sends), delivering an average 2.77% CTR, performing in the top quartile of CPG benchmarks and exceeding typical industry benchmarks of 1.3% – 1.9%.
Collaborating with the video production and product teams, I led creative direction across all phases of the product launch video: storyboard and script development, on-set organization and direction, and post-production graphics and deliverables.
In addition, I oversaw visual strategy across all campaign assets, ensuring brand consistency through email and PDP imagery, as well as retail packaging, sales materials, and customer pitches. While I personally designed all online brand content and the majority of emails, I also developed initial concepts and direction for additional graphics. All designs are intentionally bright and bold, ensuring a youth-forward look for brand consistency and high-contrast colors for accessibility.